Washington & Lee × Main Street Lexington

Shop Sustainable
Lexington

A student-led guide to local businesses that share values around sustainability, community, and intentional practice in downtown Lexington, VA.

🌿 Not a certification — businesses share their own stories

Sustainability Tags

🌾Local / Regional Sourcing
Waste Reduction & Reuse
Energy & Water Efficiency
🌿Material & Ingredient Choices
🤝Community Partnerships
Other

About This Project

What This Is

A W&L student-led guide highlighting Lexington businesses with sustainability, community, and values-based practices — developed in partnership with Main Street Lexington.

What This Is Not

This is not a certification or rating system. Businesses share their own stories and practices in their own words.

Our Purpose

Make it easier to discover businesses that prioritize local sourcing, community engagement, and thoughtful practices while supporting downtown Lexington.


🍝 Food & Drink

6 businesses
📍 32 S Main St
🌾 Local Sourcing ♻ Waste Reduction 🌿 Ingredient Choices

Reuses cheese boxes for display, storage, and catering.

Why it matters: Sourcing locally helps my business partners and my business.

📍 3 W. Nelson St.
🌾 Local Sourcing ♻ Waste Reduction 🤝 Community

Sources ingredients from local Rockbridge County farmers. Uses compostable takeout containers and offers a reusable BPA-free container program for 10% off. Collects compost from county residents and distributes it to Paradox Farm.

Why it matters: Sourcing locally and preventing landfill waste is core to our mission, alongside healthy food and food-allergy awareness.

📍 128 S Main St
🌾 Local Sourcing 🌿 Seasonal Ingredients 🤝 Community

Sources from local farmers whenever possible, tailoring menus to the growing season — when local supply runs short, sources statewide from small family farms. Cooks and brews with what’s in season (the name means “follow the sun”). Hosts rotating local art, free musician jam sessions, library book club, and “Sharing Sundays” donating that day’s profits to a local nonprofit.

Why it matters: Our brewery is community-focused — giving back through nonprofit grants, supporting local farmers and artisans, and creating a welcoming space where everyone feels at home.

Exploring B-corp status.

📍 McCrum’s Parking Lot
🌾 Local Sourcing ♻ Waste Reduction 🌿 Organic Practices

A venue for local farmers and producers to sell directly to the public. Refill Rockbridge attends the 2nd and 4th Wednesdays; several producers reuse and recycle containers. Many farmers use organic or sustainable growing practices.

Why it matters: Shopping the Farmers Market directly supports local farmers and sustainable growing practices.

Considering becoming a compost collection site.

📍 86 Moores Creek Rd
🌾 Local Sourcing ♻ Waste Reduction ⚡ Solar & Drip Irrigation 🌿 No Chemicals 🤝 Community ✦ Other

Uses multiple local food waste sources for compost. Reuses containers and egg cartons. Has solar panels and drip irrigation. Grows without chemical fertilizers, pesticides, herbicides, or added hormones. Partners with Rockbridge Conservation to collect food waste. At the Lexington Farmers Market every Wednesday.

📍 Lexington, VA
🌾 Local Sourcing ♻ Waste Reduction ⚡ Energy Efficiency 🌿 Eco Materials 🤝 Community

Sources produce and meats from local and regional farms. Reuses menu paper for scrap, recycles all cardboard, recently switched to a more efficient HVAC system. Uses paper straws and recyclable takeout containers. Partners with community businesses and organizations — including an upcoming fundraiser for Rockbridge Area Conservation — and sells retail items where part of the proceeds benefit a local charity.

Why it matters: Sourcing locally builds stronger communities and reduces the need for long-distance transport, meaning better products with less use of non-renewable energy.

Interested in participating in a composting program.


🛍 Shops

5 businesses
📍 117 S. Main St.
🌾 Local Sourcing ♻ Yarn Exchange 🤝 Community

Sells yarn from local farms and gives local crafters a year-round brick-and-mortar space. Has a free yarn exchange bin at the front door and carries recycled yarn. Donates to local schools and charities, supports nonprofits through charity crafts, and offers scholarships for children’s after-school craft clubs.

Why it matters: A safe space for crafters to connect without a screen between them, with giving back to the community as a core priority.

Looking to reduce plastic in products and packaging and lower overall carbon footprint.

📍 1 S. Main St.
🌾 Virginia-Made ♻ Waste Reduction 🌿 Eco Products

Cocktail syrups, shrubs, granola, gluten-free cake mixes, and coffee are all Virginia-made. Reuses incoming bubble wrap, packing cushions, and paper; boxes are reshipped or recycled. Carries towels made from recycled plastic bottles, Swedish dishcloths, beeswax food wraps, eco-friendly cleaning products, and compost bins.

Why it matters: Anything we can do to help reduce garbage and waste is important to us.

📍 Lexington, VA
♻ Waste Reduction 🌿 Recycled Materials ✦ Other

Partners with a nonprofit to recycle used sneakers. Most shoe brands carried are committed to using recycled materials in manufacturing. One apparel brand dedicates part of each product to clean water initiatives.

Why it matters: Lexington and Rockbridge County residents can recycle used sneakers in a way that is far more impactful than Goodwill or the trash.

Continuing to partner with new and existing brands committed to sustainable practices.

📍 17 S. Main St.
🌿 Virginia-Made Products

Offers as many Virginia-made products as possible in their food category — including jams, jellies, peanuts, and hot sauces.

Why it matters: Sourcing Virginia-made products is central to the store's values and what their customers come looking for.

Looking for more local products to carry.

📍 Lexington, VA
🌾 Local Sourcing ♻ Waste Reduction 🌿 Natural Fibers 🤝 Community ✦ Other

Sources all items from 300+ consigners, mostly from within the Lexington area. Prefers natural fiber clothing — wool, cotton, and silk. Partners annually with local organizations including Habitat for Humanity, Project Horizon, and Halestone Dance.

Why it matters: Shopping secondhand is the way to go in the future!


🎨 Arts & Antiques

2 businesses
📍 15 W. Washington St.
🌾 Local Artists ♻ Reclaimed Materials ⚡ Efficiency 🌿 Reclaimed Clay 🤝 Community

Sells locally made products. Uses recycled materials for shipping and reclaimed clay in the final product.

Why it matters: Represents over 150 local artists working in Rockbridge County and several surrounding counties.

Exploring how to offset carbon emissions from shipping.

Woodrow’s
📍 111 W. Nelson St.
🌾 Local Antiques ♻ Waste Reduction ✦ Historical Value

Antiques purchased save many items from being discarded. Saving the nation’s history is vital for moving forward.


🎭 Entertainment

2 businesses
📍 8 E. Washington St.
🌾 Local Products 🤝 Community

Museum Store features local Shenandoah Valley farm products (jams, sauces) and locally crafted items including stained glass, jewelry, ornaments, and handmade cards.

Always looking for unique local vendors!

📍 29 W. Nelson St.
♻ Waste Reduction 🤝 Community

Partners with local artist Joel of Blue Frogs Company to reuse delivery packing materials for his artwork shipments. Provides board game summer camps and regular Dungeons & Dragons and tabletop programming for kids to engage in strategic and imaginative play.

Why it matters: Community is central to their mission — providing events for kids and supporting other local folks is what makes Just Games feel good about what they do.


🔧 Services

Coming soon

No service businesses have been added yet. Check back soon!


🏨 Hotels

Coming soon

No hotels have been added yet. Check back soon!


Campbell Musslewhite

Project Creator

Campbell Musslewhite

Campbell is a Washington & Lee University Class of 2026 student double majoring in Business Administration and Environmental Studies on the Sustainable Commerce track. Through W&L student consulting projects, she got to know Main Street Lexington and its director Jeremy Franklin — an experience that inspired her to create Shop Sustainable Lex as her Environmental Studies Capstone project. After graduation, Campbell will be joining Bain & Company in Atlanta as a management consultant.


+ Submit Your Business

Are you a Lexington business with sustainability practices to share? Fill out the short form below — it takes less than 10 minutes. Once reviewed, your business will be added to the guide.

🌿 Tips for a great submission: The more specific you are, the better we can tell your story! For each category you select, share what your business actually does — the more grounded in real sustainability practices, the more your listing will shine.